Gaya APA

KINNEAR, T, C., TAYLOR, J, R. (1983). Marketing Research : An Applied Approach. (2). New York: Mc Graw Hill.

Gaya MLA

KINNEAR, Thomas, C., TAYLOR, James, R. "Marketing Research : An Applied Approach.". 2 New York: Mc Graw Hill, 1983. Text.